Four Reasons Small Business Owners / Entrepreneurs Should Set Goals
One of the first things I was told to do when I started my business was set goals. What do you want to accomplish? Where do you see yourself a year from now? Three years from now? Five years from now? Create your business plan with these goals in mind. So...that’s what I did. I mapped out what I was going to do and how many clients I would have by the end of 2019.
Those goals have changed and evolved to something BETTER but I still have them. It’s what keeps me hustling each day and pitching potential clients every time I see a job opportunity I want. You have to set goals if you want to be successful.
I’ve come up with FIVE reasons small business owners or entrepreneurs should set goals when they begin their journey.
When you set a goals - it helps you remain focused on those goals and achieving them. When you are constantly focused on your goals you will do what it takes to achieve them. Don’t waste your time or energy on anything that distracts you from that focus.
Goals give you something to strive for. They keep you motivated. Goals motivate you to get up every morning and do what you need to do to succeed. You are going to face obstacles. There will be people or events that get in the way of your focus but as long as you remain motivated, you will never stop working on your goals.
Goals are meant to keep you accountable. No one has to know what those goals are but you. Knowing them, writing them down, looking at them at least 2-3 times a week will keep you accountable for achieving them and reminding you why you started this journey in the first place.
Don’t just set immediate goals, set future goals as well. Where do you see your business in six months? In two years? By setting goals you can map your progress. Set a benchmark for each goal that you write. One of my benchmarks is to have one paying retainer client by the end of February. But if I don’t stay focused, motivated, or hold myself accountable, then I probably won’t achieve that goal.
If you haven’t done so already as a small business owner or entrepreneur, sit down, take a minute and figure out what your goals are and where you want to see yourself a year from now. If you need help figuring out what your goals are or if you’re having problems achieving them, this article may help.
Go set goals. Let’s rock this!