Why You Can't Afford To Ignore Pinterest
Pinterest went public in April 2019.
What does that mean?
When a company “goes public,” that means it releases private shares and puts them up for sale to members of the public.
Pinterest will earn over $700 million in annual ad revenue this year and is valued at $12.3 billion.
With over 250 million users and that much money on the table available to ANYONE who has a business Pinterest account….
You Can’t Afford To Ignore Pinterest!!!
What is Pinterest?
A search engine third only to Google and YouTube.
What makes Pinterest different?
It’s a “visual” search engine. People use Pinterest to dream, plan, buy, and discover!
Think about the last time you Google’d something. I can almost bet you one of the top five search results led you right to Pinterest!
You might actually already use Pinterest in your personal life. I know I do. When I’m looking for a recipe...I go to Pinterest. Two days ago I was looking for a white summer dress for an all white party I’m going to in a few weeks. Where did I go? Pinterest! When I was looking for a his and her bracelet set a month or so ago? You guessed it...Pinterest!
Still unsure if Pinterest is right for your business?
Try this. Open up a new tab on your computer - don’t close this blog post because I want you to keep reading.
What is your business? Do you sell a product? Do you provide a service?
Go to Pinterest and search for what that product or service is and see how many results pop up. I can almost guarantee you that someone just like you with the same type of business or selling the same type of product is there!
You may be thinking, well, somebody else is already doing it so why should I?
That doesn’t make any since.
How many Honda dealerships do you know of in your city selling the same type of car. I bet you can name at least three. Does that mean two of those Honda dealerships should just pack up and leave town? Not advertise on TV?
Of course not.
Let me remind you....there are over 250 million people using Pinterest every-single-day.
There is plenty of room for you AND the competition.
If there is a market for the service you provide or the product you sell and people are on Pinterest searching for it - then there is room for you at the Pinterest table.
All you need to do is convert your personal Pinterest account into a business account or create a business account. For free. Oh...did I forget to mention that? It’s FREE!!!!
Do these steps to create your Pinterest business account:
Create a Pinterest business account.
Optimize your profile with your brand and message.
Create 10 boards relevant to your “service” or the “products” you sell. One board should be for YOUR brand and YOUR brand only.
Pin 10 pins to each board. The board that is YOUR brand should only be about YOUR services or YOUR products.
See that. Easy peasy. There is more you should do but these four steps will get you started in the right direction.
But I need you to remember this.
Pinterest is a slow build. Pinterest is NOT Facebook, or Instagram or Twitter. Even though people can follow you, gaining followers is NOT your main goal. Your goal is to provide valuable information to the people who search on Pinterest. Information so valuable that their next step will be to CLICK over to your website and either BUY your product or PURCHASE your service.
It will take time.
Your only job is to be ACTIVE on Pinterest pinning 5-10 pin images daily (mostly YOUR content) so Pinterest users will click onto YOUR website. An easy tool for you to use to stay active on Pinterest is Tailwind. It allows you to schedule your pins in advance so you don’t have to nurture it everyday. You can use this Tailwind link and get a 30-day free trial and see if it’s right for you. If you feel like you still don’t have the time, then someone like me, a Pinterest Manager, can do it for you. If you’re still unsure about managing a business Pinterest account and want to chat about it, click here and set up a free 20 minute consult and we can discuss it more.
There is one thing I definitely know for sure about Pinterest: it will drive organic traffic to your website.
If people organically find your website, they are interested in your topic and, if your content delivers, they will stick around and come back for more.
The advantage Pinterest has over Twitter, Facebook and Instagram is that your posts and pins have a shelf life of up to 6 months, whereas, the others will only appear in someone’s feed a few hours.
People will be able to find your posts/pins FOREVER!!!
So, go open a Pinterest business account. Follow the steps I listed above and if you want to chat, more, click here and let’s talk about it.