Creating The Perfect Pinterest Business Account: Your Profile
Hey! You’re back and that is AWESOME! Thank you so much!
Last week we discussed setting up your Pinterest business account. If you missed that blog post you can go here to read all about Creating The Perfect Pinterest Business Account: Getting Set Up!
Over the next six weeks I’m going to be sharing everything you need to do to create the Perfect Pinterest business account.
Week 2 - Creating The Perfect Pinterest Business Account: Your Profile
Week 3 - Creating The Perfect Pinterest Business Account: Your Boards
Week 4 - Creating The Perfect Pinterest Business Account: Eye Catching Pins
Week 5 - Creating The Perfect Pinterest Business Account: When To Pin
Week 6 - Creating The Perfect Pinterest Business Account: Extras
This week is all about your Pinterest Profile.
Your Pinterest Profile is the first thing your potential ideal client or customer is going to see when they find your profile on Pinterest so having the perfect Pinterest profile is very important!
So let’s get right to it.
Pinterest Profile Photo
You can use either your business logo or a picture for your profile photo. Some people are of the mind that you should use your picture because it’s more personal, but I believe it’s truly up to you what you use. I use my logo.
Here’s someone else who uses their picture.
You choose what is best for you.
Your Pinterest bio should state your mission (what you do and who you help). It should include a call to action (link to a lead magnet or your website). In addition, it should be keyword optimized with a minimum of 2-3 keywords about your business.
Here are some examples!
Because you claimed your website last week when you created your Pinterest business account, your Pinterest business account will automatically have a link to your website (see all of the profiles above).
Keyword Your Pinterest Profile
I can not stress enough how important it is to include those 2-3 keywords in your profile description. Remember, Pinterest is a visual search engine…
Let me say that again.
Pinterest is a SEARCH ENGINE!!!
That means it relies heavily on keywords to provide their users with the optimal experience to find what they are looking for. That means you need to include keywords in your profile so that pinners can find YOU!!
Now don’t get me wrong, I don’t want you to flood your profile description with a bunch of keywords.
Do. Not. Do. That.
Please don’t do that.
So, put a spark in your creative juices and come up with a beautiful, creative way to describe your business, in natural sentences, using keywords.
Well that’s all for this week folks!
If you followed all of these steps, you should have a perfect Pinterest Profile set up for your Pinterest Business Account.
Next week we will talk about Creating The Perfect BOARDS for your Pinterest Business Account!
This has been week 2 of the Creating The Perfect Pinterest Business Account series! Again, if you missed week 1, you can go here and read about how to set up your Pinterest business account.
Hop on over to Instagram and tell me in the comments if you successfully set up your Pinterest Profile.
Also, please pin me on your Pinterest business account, I’d sure appreciate it.
Want Help Planning Your Pinterest Pinning Strategy?
Schedule a Pinterest Strategy session with me here. I’d love to help.