Creating The Perfect Pinterest Business Account: Getting Set Up
Getting started with Pinterest can be overwhelming for business owners if you’ve never used Pinterest before or if you’re used to utilizing Pinterest personally.
A Pinterest business account is completely different from a personal one. On your personal account it’s okay to pin about that shade of lipstick you want to buy or that recipe you want try next Thanksgiving. All of those pins are for you!
And that’s okay.
Keep your personal Pinterest account so you can continue to pin the things you like for your personal life. However, a Pinterest business account is not for you!
It’s for your ideal client.
It’s for your target market.
It’s for the pinner who wants to buy your product or service. So, pinning about that scarf you want to buy your sister for Christmas is not for your business account.
Over the next six weeks I’m going to be sharing everything you need to do to create the Perfect Pinterest business account.
Week 1 - Creating The Perfect Pinterest Business Account: Getting Set Up
Week 2 - Creating The Perfect Pinterest Business Account: Your Profile
Week 3 - Creating The Perfect Pinterest Business Account: Your Boards
Week 4 - Creating The Perfect Pinterest Business Account: Eye Catching Pins
Week 5 - Creating The Perfect Pinterest Business Account: When To Pin
Week 6 - Creating The Perfect Pinterest Business Account: Extras
For week one I want to talk about getting set up on Pinterest for a business account.
Before you start, come up with a title that includes the name of your business and at least one niche keyword. If the name of your business does not include what you do, then tell people what you do in the title as well.
Once you come up with your name, you’re ready to create your Pinterest Business account.
Create A Pinterest Business Account
Creating a “business account” is important because a business account allows you access to seeing analytics, it allows you to confirm your website, you can promote pins, pin buyable links and enable Rich pins for your account (more about that later). Also, Pinterest terms of service requires you to have a business account if you are going to pin as a business.
Go here and follow the directions to create your Pinterest business account.
Claim Your Pinterest Website
Go here and follow the directions to claim your website.
Once you verify your website, you will have access to the analytics of all of your pins. This is very important because it helps you with marketing.
Note: Make sure you follow the directions for your specific website host. It might require extra steps.
Enable Rich Pins for Your Pinterest Business Account
This is where the fun begins. Rich Pins allows Pinterest to show extra details about your Pins.
There are three types of pins: product, article, and recipe. Product pins allow your customer to see exactly how much your product is and information about the pin right on the pin. Article pins and Recipe pins automatically update if and when you update the pin.
Go here and follow the directions to enable rich pins.
Well, there ya go!
If you followed all of these beginning steps, you have successfully set up your Pinterest Business Account.
Next week we will tackle:
Creating The Perfect Pinterest Business Account Profile!
This is week 1 of Creating The Perfect Pinterest Business Account !
Hop on over to Instagram and tell me in the comments if you successfully set up your Pinterest Business Account.
Please pin me on your Pinterest business account.
Want Help Planning Your Pinterest Pinning Strategy?
Schedule a Pinterest Strategy session with me here. I’d love to help.