How To Use Canva to Create Your Logo and Brand Board
There are so many virtual assistant tools available to entrepreneurs starting their businesses. But before spending thousands of dollars on a brand designer, try using some of these Canva tips and tricks to build your own logo and brand board.
What is a logo and brand board?
A logo and brand board is a document that clearly displays a business's brand elements. Brand elements can include the logo, color palette, fonts, mood boards, brand adjectives, and anything else that will help unify your brand.
Why do you need a logo and brand board as a virtual assistant?
It will help you stay true to your brand as you share content with potential customers. Some of the best brands inspire us to act. For example, Patagonia, an outdoor gear company, encourages its audience to go on adventures and clarifies that purchasing from Patagonia will make those adventures even better. While Nike's branding invokes ideas of stylish athleticism.
For example, if you were to see a social media post for Lowe's or Home Depot, you would know which company it was because of their dedication to their brand colors of blue and orange, respectively.
A solid and consistent brand will help your potential clients recognize your content and build trust with your brand as they see you more and more!
A logo and brand board will also help when you start delegating tasks. For example, if you hire a social media manager, the brand board will help them easily share content that aligns with your desired brand.
READ: How To Create An Easy and Simple Portfolio To Showcase Your Services
Things you need before creating a logo and brand board in Canva
Logo: If you want to create a logo and brand board in Canva, you will need a logo to upload. You can create one for yourself in Canva or use Canva templates to build a custom logo. Click "Templates" in Canva and search for "Logo." Then scroll through the options and customize it to your brand. Then download it to your computer.
Color Palette: There are several different ways to create your brand color palette. The first is to find colors from photos or other brands you like and find a website that will give you the color code from the picture, like imagecolorpicker.com. Once you find your first photo, you will want to find colors that align. Try the color calculator by sessions college. Another option is to search for brand color palettes on Google or Pinterest and customize them yourself.
Show your brand through words and photos: Put together a mood board on Pinterest that captures your brand's colors, look, and feel.
How to create a logo and brand board in Canva
Canva is such an excellent resource for virtual assistants. There are paid options available, but the free option will work fine when starting your business.
Create a new document on Canva: You can make it any size. You can use a brand board Canva template or create an 8.5" x 11" document.
Upload your logo: Place your logo at the top center of the document.
Add your brand colors: Click "elements" and find the circle element. Add a few circles to the document. Change the colors to your brand colors by clicking the color selector option and then plus sign at the left top of the screen. Enter your color code and hit enter. Then enter the color codes in the text below each color, so you can quickly reference them when creating designs. If you don't know your color codes, visit imagecolorpicker.com, upload your colors, and find the Hex color code from there.
Add your fonts: Canva offers a variety of fonts. Typically, brands use 2-4 fonts. One for body text and one as a title or emphasizing font. When picking your fonts, make sure they are readable.
Mood board or adjectives: Below your fonts, add a small mood board or a list of adjectives that describe your brand. You can add both if that feels better! Feel free to use some of the photos from your Pinterest mood board to create this.
Clean it up: Now, make it a cohesive document. Add lines between each section, make sure you're only using your brand fonts and colors, etc. Now download and keep it somewhere accessible!
You made your logo and brand board!
Click the image below to learn about more resources and tools you can use for your virtual assistant business!
