Pinterest Raquell Barton Pinterest Raquell Barton

Do NOT Be This Pinterest Business Owner!

Pinterest is the Queen of guiding people to your website! It’s the perfect hybrid of search engine and social media. The algorithm is set up so if people are searching for a service or product you provide, you’ll show up in their feed. The algorithm helps you reach people who are looking for the service or product you provide! So don’t make these 8 Pinterest mistakes when it comes to your Pinterest business account. #pinterest #pinterestforbusiness #pinterestmarketing #pinteresttips #pinteresthacks

Why A Business Owner Should Use Pinterest?

  1. Grow your email list

  2. Increase brand awareness

  3. You can sell both products and services

Pinterest is the perfect hybrid of search engine and social media. The algorithm is set up so that if people are searching for a service or product you provide, you will show up in their feed. The algorithm helps you reach people who are looking for you! 

BUT - Don’t Make These Mistakes on Pinterest

#1 DON’T Treat Your “Business Account” like it’s your “Personal Account.”

Always remember that the content in your Pinterest boards is not for YOU.  The pins are for your potential audience, readers and your ideal client. On your personal account it’s okay for your board to be messy, to not have descriptions and for your profile to not be filled out, but your business account should portray a clear idea of what you do and how you can help other people. When thinking about what to pin on your Pinterest business account, always keep your client in mind; put yourself in your client’s shoes. Think: Is this something he/she needs help with? Is this something he/she’s searching for. 

#2 DON’T Create New Pins Every Time You Pin

Creating Pinterest images from scratch every time you pin on Pinterest is not ideal. It takes time and it’s not efficient. Find 3 or 4 designs that work for you that you can use over and over again with minor tweaks and use them every time you pin. Your branded pin images will show a clear picture of who you are and will be a quick way for your regular followers to become familiar with you and they’ll know that your pins provide value. 

RELATED: HOW TO CREATE CLICKABLE PIN IMAGES WITH CANVA

#3 DON’T Forget About Hashtags

Hashtags on Pinterest work the same way as everywhere else and you should definitely use them in your pin descriptions. Pinterest recommends using 1-2 relevant hashtags per description and it’s possible to use even more. Hashtags should be descriptive and specific and relevant to the content you are pinning. 

RELATED: HOW TO STRATEGICALLY USE HASHTAGS ON PINTEREST

#4 DON’T Forget About Keywords

Just like hashtags, keywords are HUGE on Pinterest. Remember, when pinners come to Pinterest, they are SEARCHING for something!!! Your business name, your Pinterest profile and ALL of your pin descriptions need to have relevant keywords. Keywords tell Pinterest what your board is about and what your pin is about. A good rule to follow is to have at least 3-4 keywords in each description. 

RELATED: KEYWORD SEARCH USING THESE 4 EASY TOOLS

#5 DON’T Focus on Vanity Metrics

A common misconception on Pinterest is the higher the monthly viewers and followers, the better. Both of these numbers are vanity metrics. Yes, they’re nice. Yes, it looks nice when someone sees you have one-hundred thousand monthly views. Yes, pinners are “seeing” your pins.  BUT the numbers that are more important are the engagement numbers. All the monthly viewers number means is that Pinterest has put your pin in front of the eyes of that many pinners. It put your pin in their feed and they scrolled by. However, if they are not interacting with her pin: clicking through to your website, saving your pin, or sharing your pin on “their” boards, they are not engaging with your content. You want interaction not just to be seen. Yes, those numbers up into the thousands are nice, but if they are not clicking through to your website, those numbers don’t mean much. 

#6 DON’T Pin Content Not Meant for Your Ideal Client

The purpose of your Pinterest business account is to attract your ideal client. That means you need to pin what your “client” will be looking for - not what YOU need or what YOU will be looking for. The point of your account is to target THEM. If you are a social media manager pinning about recipes - that’s not for your client - that’s for you. When you pin you need to focus on what problem your client is trying to solve? What do they need? What questions are the asking? In addition, share other people’s content. If you only pin and promote “your” stuff - it becomes spammy. So make sure you pin other pinners helpful information too. If you are a new blogger or business owner a good ratio to start with is 80/20. 80% others, 20% yours. As you get more content/products you can increase to 50/50 and then 80% you and 20% theirs. But the most important thing to remember is to provide VALUE! Be the source your ideal client or ideal customer is looking for. That means YOUR content! The faster you can create content to share, the quicker you will get to 80% you and 20% theirs.

#7 DON’T Be An Inactive Pinner

The one thing Pinterest does not like is an inactive pinner. Pinterest wants to see you pinning on a routine basis. They want you to be consistent. This means blogging at least once a week or pinning a product at least once a week. BUT, you need to be pinning something every day!! Pinning only once a month or sharing others content only once a month looks like an inactive account. The number of pins you pin a day is not as important as being consistent and pinning “something” every day. So if you are a new blogger or business owner and you don’t have a lot of content, this is why using Tailwind and Tailwind tribes can help your account stay consistent because as long as you keep your queue full, you’re always pinning, even if it’s only 3-4 times a day and Pinterest will always recognize your account as an active one. 

#8 DON’T Make It Hard For Pinners to Pin From Your Website

The point of Pinterest is to skyrocket your visibility and drive traffic to your website and blog posts. Adding a pin it button (also known as hover button) for your website images makes it easy for your readers to share your posts and images to Pinterest. With a pin button, the user can save your post to their Pinterest board in just a few clicks. It’s a huge save time saver and increases the chance of your pin being saved!

Sooo...do I need to put your Pinterest business account in Pinterest time out? Have you made any of these Pinterest mistakes in regards to your Pinterest business account? If you have, I hope these tips and tricks have helped. 

Do you need help with your Pinterest account? Check out my Pinterest services. I can manage your Pinterest account for as little as $130 per month if you’re a new blogger or new business owner! 

Read More
Pinterest Raquell Barton Pinterest Raquell Barton

Creating The Perfect Pinterest Business Account: Extras

Ending this 6 week series of blog posts that will help you create the perfect foundation for your Pinterest business account with a whole lot of extras from setting up a featured board to Tailwind a few more tips.

We have made it to week 6 of the Creating The Perfect Pinterest Business Account blog series. 

Last time we discussed when to pin and the importance of being a consistent pinner on Pinterest. If you missed any of the other previous weeks you can go back and read the previous posts by clicking on the links below. 

Over a six week period I’m going to be sharing everything you need to do to create the Perfect Pinterest business account. 

Week 1 - Creating The Perfect Pinterest Business Account: Getting Set Up

Week 2 - Creating The Perfect Pinterest Business Account: Your Profile

Week 3 - Creating The Perfect Pinterest Business Account: Your Boards

Week 4 - Creating The Perfect Pinterest Business Account: Eye-Catching Pins

Week 5 - Creating The Perfect Pinterest Business Account: When To Pin

Week 6 - Creating The Perfect Pinterest Business Account: Extras

This week is all about Extras!

Who doesn’t love EXTRAS!!!

This is a shortlist of “extra” things you can do to create a perfect Pinterest business account. 

Set Up A Featured Board List On Pinterest

  1. Go to your profile

  2. Click on the three dots in the top right corner.

  3. Click Edit settings

  4. Scroll to the bottom

  5. Click “edit” featured boards

  6. Pick up to 5 boards to feature

  7. Click Save

Get A Tailwind Account

Tailwind is a Pinterest approved scheduling tool that allows you to schedule your pins to Pinterest. Instead of spending all day long posting your blog posts to Pinterest, you can use Tailwind and schedule out all of your pins for the day, week or month! Click here and get a free one month trial (100 pins). 

Join Tailwind Tribes

Tailwind Tribes are groups of bloggers on Pinterest who are in a similar niche. They come together as a “tribes” to share and promote each other’s pins. You can join a Tailwind Tribe and share other people’s content (queue them up in your scheduled pins) while others are also able to share your content. The more people who see your pins, the more repins your pins can get. You can join 5 tribes for free with the basic account. 

Related: How To Use Tailwind With Pinterest

Curate Your Pinterest Home Feed

When you log into Pinterest and go to your home page, the pins that show up there are curated based on the latest activity, boards, and favorite topics. If you begin to see pins you’re not interested in, you can do the following steps. 

  1. Click on the three dots in the top right corner

  2. Click “tune your home feed”

  3. Turn “off and on” the recommendations in the last column and that will help curate your home feed with pins you want to see. 

  4. Once you’re done, go back to your home page. 

Related: Why You Can’t Afford To Ignore Pinterest

A Few More Tips For Your Pinterest Business Account

  • Follow at least 50 niche relevant pinners (after you follow those 50, try to follow at least 2-3 new people every week

  • Don’t focus on vanity metrics - focus on engagement, saves, and click-throughs to your website

  • Create Board covers. It is not necessary but if you want them - create a square image related to your board using your brand colors

Well, that’s all folks!  

If you followed all of the steps from the last 5 weeks, you should have a FABULOUS Pinterest business account.  

This was week 6 of the Creating The Perfect Pinterest Business Account series! Again, if you missed weeks 1 through 5, you can click on the links above to read about how to set up your Pinterest business account. 

Hop on over to Instagram and tell me in the comments if you’ve successfully gotten started on Pinterest. 

Also, please pin this blog post on your Pinterest business account, I’d sure appreciate it. 

Want Help Planning Your Pinterest Pinning Strategy? Schedule a Pinterest Strategy session with me here. I’d love to help. 

Xoxo

Raquell

Read More
Pinterest Raquell Barton Pinterest Raquell Barton

Creating The Perfect Pinterest Business Account - When To Pin

Creating a Pinterest marketing strategy is important when you want to drive traffic back to your website if you are a blogger. Learn how to grow your Pinterest business account with these tips for your beginning Pinterest account, Tips for Pinterest descriptions, hashtags, when to pin and manual vs scheduled pinning are included. #whentopinonpinterst #whentopin #pintereststrategy #skyrocketvirtualsolutions

Affiliate Disclaimer: This blog post may contain affiliate links where I earn a commission if you sign up through them. However this in no way affects my recommendation. If I recommended it, I have actually used this tool and highly recommend it.

We have made it to week 5 of the Creating The Perfect Pinterest Business Account blog series. 

Last time we discussed the fact that you need Eye Catching pins to attract your ideal client and the importance of creating pins on a regular and consistent basis for your new AND old pins. If you missed any of the other previous weeks you can go back and read the previous posts by clicking on the links below. 

Over a six week period I’ve been sharing everything you need to do to create the Perfect Pinterest business account. 

Week 1 - Creating The Perfect Pinterest Business Account: Getting Set Up

Week 2 - Creating The Perfect Pinterest Business Account: Your Profile

Week 3 - Creating The Perfect Pinterest Business Account: Your Boards

Week 4 - Creating The Perfect Pinterest Business Account: Eye-Catching Pins

Week 5 - Creating The Perfect Pinterest Business Account: When To Pin

Week 6 - Creating The Perfect Pinterest Business Account: Extras

This week is all about When To Pin! 

Are you ready? 

WhenToPinOnPinterest.pngWhenToPinOnPinterest.png

There is no "magic number" of pins you should be pin every day. 

Gasp! 

Yep, I said it. 

The most important thing you need to remember about pinning on Pinterest is that you need to pin consistently...EVERY DAY! 

No one can really tell you that you should pin 5 times a day or 30 times a day because it really all depends on your blog and your audience and your niche and your TRAFFIC!  

If you’re a new blogger there’s no way you can pin 30 times a day because you don’t have that much content. 

Now, I’m not going to tell you that pinning 30 times a day isn’t fabulous...because it is!!! But YOUR goals with Pinterest should dictate how much you pin. 

So...let’s get into it. 

Pin Consistently Every Day

The number of pins you pin per day will start with a low number if you are new to blogging and Pinterest, but it SHOULD grow over time.  Start off with 3-5 pins every day. Then, when you are blogging regularly and your traffic starts to grow, increase that to 5-10, 11-20, 21-30 pins per day. 

That’s A LOT! 

I know it is and it’s scary to think about pinning that much and being on Pinterest that much. However, there’s a handy tool you can use that will help you with those numbers and I’ll get into that later. Once you’re pinning into the high numbers and you have a steady stream of traffic, you can back off that number. Why? Because if you’ve built up a following, no matter how many times you pin, your audience is going to come back to YOUR pins because they trust you. THIS is when you can decrease the number of pins you pin to Pinterest. But if you’re just getting started and you’re trying to increase the amount of traffic that visits your website, you need to pin A LOT! 

Remember, Pinterest likes consistency. Start low, increase in increments and once you gain a consistent following, you can decrease the number of pins (if you want to). 

Manual Pinning vs. Scheduled Pinning

If you’re going to manually pin, come up with a ratio that is good for your schedule. A person who pins 30 times per day can pin 10 pins in the morning and 10 pins in the afternoon, and 10 pins in the evening at a minimum of 6 days per week. The worst thing you can do is pin all your pins on one day and at one time and then ignore Pinterest the rest of the week. 

Consistency means pinning every day and at different times of the day because you don’t want to seem spammy! 

You should also experiment with what times work best for you. When are you getting the most traffic to your website? THIS is when you should upload a good majority of your pins. If you get a lot of traffic at noon and a lot of traffic in the evening, split your pinning up between those two times. Check your Google Analytics regularly to find out the high time visitors are on your site.  

If you are going to use a scheduler, then I recommend Tailwind. Tailwind is a Pinterest approved third party scheduler. With Tailwind you can schedule ALL of your pins based on their algorithm recommended times or times you select. You also get the benefit of Tailwind tribes that you can add your pin to (other people will share your pins) and the Tailwind SmartLoop (where your evergreen pins can be scheduled on an on-going basis as long as you’re a member of Tailwind). 

If you want to try Tailwind out, click here, and you can get your first month (100 pins) of Tailwind free. If you need help with Tailwind set up, I offer this as a service. Click here if you’d like me to set it all up for you. 

How To Pin Your First Pinterest Pin

The FIRST copy of a pin from your blog should be uploaded from your blog and pinned to the most relevant niche board you’ve created and your own (a personal board, not a group board) in Pinterest. The first pin from any blog post, (the first time you introduce any pin to Pinterest), should go to a broad but niche specific board. 

After that, you'll pin it to your other relevant personal boards and relevant group boards (spread out over a period of time - not all at the same time). But ALWAYS ALWAYS pin it to YOUR most relevant niche board first. 

Share Other Pinterest Content In Your Niche

When a pinner is on Pinterest their main goal is to “curate” content. They want to find the most information they can about a specific topic. Your goal is to help them curate that content by pinning relevant content from third parties (content that is not your own, but still in your niche) to your boards.  

It is very important to pin RELEVANT third party content to your boards. It helps the board gain context and Pinterest will know what that board is about. 

If you start a new board called "Scarves", then do a search on Pinterest for scarves, and pin a few of the top results to your board. Pinterest ALREADY thinks those pins are about scarves, so when you put those pins on your board, you are teaching Pinterest that YOUR board is about scarves as well.  

After you sign up for Pinterest you will begin to receive emails from Pinterest where they suggest items for you to pin. Pin those items to your boards as well. It further assures the algorithm of what your content is about. 

WhenToPinToPinterest1.pngWhenToPinToPinterest1.png

Include At Least 3 Hashtags for Every Pinterest Pin

When you pin a new pin to Pinterest, you can now add hashtags just like you do on Instagram. However, you should only use about 2-5 very niche hashtags (including a hashtag specific to you).  

If you can't find a hashtag that's exactly what your pin is about, add hashtags that will attract the same audience.

Pinterest wants you to introduce new content to its platform weekly, if not daily. The benefit of having lots of old content is that new pins for the old content count as fresh content. However, the best kind of content is new posts that have just been published and they tend to do better on the algorithm. 

If you don't have time to post new blog posts every few days, make new pins for old posts and try to create brand new content at least once a week. By creating new pins for old content, and creating new weekly content, this means you a lot of pins circulating and bringing in traffic. You never know when one will go VIRAL! 

RELATED: How To Strategically Use Hashtags On Pinterest

Keyword Rich Descriptions

Remember, keyword-rich descriptions are important when describing your pins. I mentioned in week 3 how important it is to create descriptive and keyworded titles for your boards. This is equally important for each one of your pins. When you create your pins you will be allowed to describe what your pin is about! Don’t skimp on this section. Describe in detail what your pin is about using at least 2-3 keywords your ideal client will search for on Pinterest and also include a branded hashtag for your pin. For example, I include the hashtag #skyrocketvirtualsolutions with each one of my hashtags in addition to 2-3 descriptive hashtags. 

RELATED: Keyword Search Using 4 Easy Tools

Well, that’s all for this week! 

If you followed all of these steps, you should be ready and know how and when to pin on Pinterest. 

Next week is our last week so come back and get a TON of extras that will help you with your Pinterest pinning strategy

This was week 5 of the Creating The Perfect Pinterest Business Account series! Again, if you missed weeks 1 through 4, you can click on the links above to read about how to set up your Pinterest business account. 

Hop on over to Instagram and tell me in the comments if you successfully gotten started on Pinterest. 

Also, please pin me on your Pinterest business account, I’d sure appreciate it. 

Want Help Planning Your Pinterest Pinning Strategy? Schedule a Pinterest Strategy session with me here. I’d love to help. 

Read More
Pinterest Raquell Barton Pinterest Raquell Barton

Creating The Perfect Pinterest Business Account: Eye Catching Pins

If you want to use Pinterest to drive traffic to your website quickly, then you need to create eye catching pins. Use these 6 tips to learn the basics of creating pins that are pretty, eye catching and will get people clicking – all without spending loads of time designing Pins! #pinteresttips #pinterestmarketing #pindesign #pinterest #pinterestpins #pinteresttemplates #skyrocketvirtualsolutions

Affiliate Disclaimer: This blog post may contain affiliate links where I earn a commission if you sign up through them. However this in no way affects my recommendation. If I recommended it, I have actually used this tool and highly recommend it.

We have made it to week 4 of the Creating The Perfect Pinterest Business Account blog series. 

Last week we discussed the fact that your Pinterest boards are what brings your ideal customer or client to your Pinterest profile. If you missed any of the other previous weeks you can go back and read how to set up your Pinterest business account and how to optimize your Pinterest profile. 

Over a six week period I’m going to be sharing everything you need to do to create the Perfect Pinterest business account. 

Week 1 - Creating The Perfect Pinterest Business Account: Getting Set Up

Week 2 - Creating The Perfect Pinterest Business Account: Your Profile

Week 3 - Creating The Perfect Pinterest Business Account: Your Boards

Week 4 - Creating The Perfect Pinterest Business Account: Eye Catching Pins

Week 5 - Creating The Perfect Pinterest Business Account: When To Pin

Week 6 - Creating The Perfect Pinterest Business Account: Extras

This week is all about your Eye Catching Pins! 

Eye Catching Pins1.pngEye Catching Pins1.png

Creating clickable pins on a regular basis is a must with Pinterest. Part of your on-going Pinterest strategy should include creating pins...for your new pins AND your old pins on a continual basis. 

So let’s talk about creating Eye Catching Pins for your Pinterest Business Account. 

Pinterest “Pin” Graphics Should Be Vertical and Have a 2:3 Ratio

The ideal pin size for a Pinterest graphic is 2x3 / 600px X 900px. You can make longer pins if you feel the need to do so, but do NOT make them smaller than this. This size is ideal for people who are looking at a pin on their computer or on a mobile device. 

Create a Minimum of 3 Pins for Each Blog Post/Product/Recipe 

Every pin is not going to appeal to everyone. Remember, Pinterest is a “visual search engine” so how your pin looks at a first glance is what’s going to appeal to your ideal client. In addition, creating more than one pin allows you to test out different phrases/titles and pictures, especially if you decide to promote a pin. 

Text Overlay is Easily Readable (especially for mobile)

Make sure the text you include on your pin is easily readable and is in direct contrast to the images on your pin. Don’t use “light” text on a “light” background or “dark” text against a dark background because it will make your pin very hard to read. You want your text to “pop” on the image so it will draw the eye. 

Name Your Images with Keywords

When you upload your images to your website make sure you name the image with a keyword similar to what you are blogging about or what your product is. Don’t leave the image name as “image101.”  You want your pin to show up on Pinterest AND Google and naming your images helps with this. 

Eye Catching Pins3.pngEye Catching Pins3.png

All Pins Need to Lead to a Post/Landing Page/Product - NOT your Homepage

I can not stress this enough. Everything you pin to Pinterest needs to lead to a SPECIFIC blog post, landing page, or product page. NOT YOUR HOME PAGE!!! Pinterest likes NEW content. If everything you pin sends pinners to your homepage that is NOT new content. Pinterest is going to think it is more of the same (or spam) and will not push your pins to the front of the “feed” so make sure you link your pin to the exact page the content is located. Plus, you don’t want pinners who actually want to read your content to go to a page that does not contain the information or product they are looking for. Nothing irritates me more than clicking on a pin to read about something and the link takes me somewhere else. Pinners will lose trust in you if you do that.  

Use Your Brand Colors and/or Logo and/or Website URL on Each Pin

When you create a pin, you want to use your brand colors on every pin. EVERY PIN!!! You picked those colors for a reason. They mean something to you. So, use them in your marketing. On Facebook, Instagram, and Pinterest - use your brand colors so YOU stand out from the crowd. “Your” tribe will recognize pins that belong to you. A good idea for Pinterest pins is to create mock-ups that you can alter each time you create pins so it won’t take you an enormous amount of time because creating different pins each time you post a blog can be time consuming. But, if you find 4-6 designs you really like (or get someone to create them for you OR buy a bundle you can use over and over IT WILL SAVE YOU TIME!!! I brought this great bundle from Melissa LeMay (The Graphic.Maven) for $25 and it’s all I use now (this is NOT an affiliate link - I just really like her designs). So if you have a creative design flair and can do it yourself, create about 4-6 mock-ups you can use OR find someone to create them for you OR buy a bundle of pins from a graphic artist or a Pinterest Manager who includes creating pins in their packages (like me). 

In addition, include your logo or your website url on every pin. Again, this is about branding and getting pinners used to seeing your content and what you put out. Do not leave this step out. 

That’s all for this week! 

If you followed all of these steps, you should have everything you need to create Eye Catching Pins

Next week we will talk about When To Pin to your Pinterest Business Account! 

This is week 4 of the Creating The Perfect Pinterest Business Account series! Again, if you missed any of the previous weeks you can go to any of the links below to read about Getting Set Up, what to include in your Pinterest Profile, and how to set up your Pinterest Boards. 

Week 1 - Creating The Perfect Pinterest Business Account: Getting Set Up

Week 2 - Creating The Perfect Pinterest Business Account: Your Profile

Week 3 - Creating The Perfect Pinterest Business Account: Your Boards

Hop on over to Instagram and let me know how it’s going. 

Also, please pin me on your Pinterest business account, I’d sure appreciate it. 

Want Help With Your Pinterest Pinning Strategy? Schedule a Pinterest Strategy Session with me here. I’d love to help. 

Read More
Pinterest Raquell Barton Pinterest Raquell Barton

Creating The Perfect Pinterest Business Account - Your Boards

Have you heard that Pinterest is the BEST way to attract your ideal audience and drive traffic to your website? Do you know how to optimize your Pinterest boards? Then I have good news! Week 3 of this 6-week series of blog posts is going to help you create the perfect foundation for your Pinterest account by creating keyword optimized Pinterest boards.

Affiliate Disclaimer: This blog post may contain affiliate links where I earn a commission if you sign up through them. However this in no way affects my recommendation. If I recommended it, I have actually used this tool and highly recommend it.

We have made it to week 3 of the Creating The Perfect Pinterest Business Account blog series. 

Last week we discussed setting up your Pinterest Profile. If you missed that blog post you can go here to read all about Creating The Perfect Pinterest Business Account: Your Profile and you can go here to read all about Getting Set Up

Over a six week period I’m going to be sharing everything you need to do to create the Perfect Pinterest business account. 

Week 1 - Creating The Perfect Pinterest Business Account: Getting Set Up

Week 2 - Creating The Perfect Pinterest Business Account: Your Profile

Week 3 - Creating The Perfect Pinterest Business Account: Your Boards

Week 4 - Creating The Perfect Pinterest Business Account: Eye Catching Pins

Week 5 - Creating The Perfect Pinterest Business Account: When To Pin

Week 6 - Creating The Perfect Pinterest Business Account: Extras

This week is all about your Your Boards

The content in your Pinterest boards is what brings your ideal client or customer to Pinterest business account. The title of your board or the keywords you use to describe your board is very important because it is how you will be found when pinners search. 

So let’s get to it. 

Pinterest Boards3.pngPinterest Boards3.png

Create a Brand Board

The first board you need to create when you begin your Pinterest business account is a brand board. This brand board is for your content and your content only!!! You will never save anyone else’s content to this board. You may even have a case where you might have more than one brand board. If you blog AND you sell products, create a brand board for each. 

Pinterest Boards.PNGPinterest Boards.PNG

Create 10-15 Boards Relevant to Your Audience

Before you begin creating boards for your Pinterest business account, take some time and think about your target audience/client. Why does your target audience use Pinterest? What are they searching for? These are the types of boards you need to create for your account. Even if you never create a blog post or product related to that board (you should though), you need to have that board on your account. Remember, a user on Pinterest is curating content!!! They are searching for things to buy AND save to come back to. You want them to come back to YOUR boards and if they know YOUR board has the best content, it will keep them coming back. 

Secret Pinterest Board.PNGSecret Pinterest Board.PNG

Personal Pinterest Boards Need to be Secret on a Business Account

Better yet, you need a separate personal Pinterest account altogether. Have you ever heard of the phrase “going down the rabbit hole.” If you combine your personal account with your business account, you could end up there once you log on and see your Pinterest feed. However, if you don’t want the headache of having two accounts, then any personal board you create needs to be secret. The purpose of your Pinterest business account is to attract your ideal client/customer. A board on your account called “fall scarves” when you are a Social Media Manager doesn’t fit and is not why your ideal client is seeking out content on your account. It’s going to stand out. So do yourself a favor and have a seperate Pinterest account for your personal use, or, make all of your personal boards secret. 

Each Pinterest Board Needs a Minimum of 10 Pins

Before you make any of your boards “open” to the public, they need at least 10 relevant pins inside the board. This content does not have to be all of your content. It may not even be ANY of your content in the beginning, but you need to have a minimum of 10 pins before you make it public. You do not want empty boards on your business account. 

Create Descriptive and Keyworded Titles for Each Pinterest Board.

I can not stress this enough. 

Descriptions and keywords matter. 

It is how you are found on Pinterest. Always remember that Pinterest is a visual search engine. The titles you come up for your boards is important. Scarves for example is a very broad topic. But “red scarves” or “winter scarves” or “plaid scarves” is more descriptive. If I’m looking for a purple scarf for a black and purple outfit, as a Pinterest user I’m going to search for “purple scarf” not just scarf so think about that when you create your boards. 

READ: Keyword Search Using 4 Easy Tools

Create Descriptive and Keyworded Descriptions for Each Pinterest Board

I’m going to say it again…

Descriptions and keywords matter. 

When you create your board, there is a section that allows you to describe what you board is about! Don’t skimp on this section. Describe in detail what your board is about using at least 2-3 keywords your ideal client will search for on Pinterest. 

Well that’s all for this week! 

If you followed all of these steps, you should have optimized and perfectly keyworded Pinterest boards with about 10-15 Pinterest boards that exemplify your Pinterest business account so your ideal client can find you on Pinterest. 

Pinterest Boards4.pngPinterest Boards4.png

Next week we will talk about Creating EYE CATCHING PINS for your Pinterest Business Account!

This was week 3 of the Creating The Perfect Pinterest Business Account series! Again, if you missed week 1 or 2, you can go here or here to read about how to set up your Pinterest business account and your Pinterest profile

Hop on over to Instagram and tell me in the comments if you successfully set up your Pinterest business account and profile. 

Also, please pin me on your Pinterest business account, I’d sure appreciate it. 

Want Help Planning Your Pinterest Pinning Strategy? Schedule a Pinterest Strategy session with me here. I’d love to help. 

Read More
Pinterest Raquell Barton Pinterest Raquell Barton

Creating The Perfect Pinterest Business Account: Your Profile

Have you heard that Pinterest is the BEST way to attract your ideal audience and drive traffic to your website? Do you know how to optimize your Pinterest profile? Then I have good news! Week 2 of this 6-week series of blog posts is going to help you create the perfect foundation for your Pinterest business account by helping you create the perfect Pinterest business account profile. #pinterest #pinterestprofile

Affiliate Disclaimer: This blog post may contain affiliate links where I earn a commission if you sign up through them. However this in no way affects my recommendation. If I recommended it, I have actually used this tool and highly recommend it.

Hey! You’re back and that is AWESOME! Thank you so much! 

Last week we discussed setting up your Pinterest business account. If you missed that blog post you can go here to read all about Creating The Perfect Pinterest Business Account: Getting Set Up

Over the next six weeks I’m going to be sharing everything you need to do to create the Perfect Pinterest business account. 

Week 1 - Creating The Perfect Pinterest Business Account: Getting Set Up

Week 2 - Creating The Perfect Pinterest Business Account: Your Profile

Week 3 - Creating The Perfect Pinterest Business Account: Your Boards

Week 4 - Creating The Perfect Pinterest Business Account: Eye Catching Pins

Week 5 - Creating The Perfect Pinterest Business Account: When To Pin

Week 6 - Creating The Perfect Pinterest Business Account: Extras

This week is all about your Pinterest Profile

Your Pinterest Profile is the first thing your potential ideal client or customer is going to see when they find your profile on Pinterest so having the perfect Pinterest profile is very important! 

So let’s get right to it. 

Pinterest Profile3.pngPinterest Profile3.png

Pinterest Profile Photo

You can use either your business logo or a picture for your profile photo. Some people are of the mind that you should use your picture because it’s more personal, but I believe it’s truly up to you what you use. I use my logo. 

Skyrocket Pin Profile.PNGSkyrocket Pin Profile.PNG

Here’s someone else who uses their picture. 

Stefanie M.PNGStefanie M.PNG

You choose what is best for you. 

Pinterest Bio

Your Pinterest bio should state your mission (what you do and who you help). It should include a call to action (link to a lead magnet or your website). In addition, it should be keyword optimized with a minimum of 2-3 keywords about your business. 

Here are some examples! 

JessicaH.PNGJessicaH.PNG
SwishSocial.PNGSwishSocial.PNG

Because you claimed your website last week when you created your Pinterest business account, your Pinterest business account will automatically have a link to your website (see all of the profiles above).

Pinterest Profile1.pngPinterest Profile1.png

Keyword Your Pinterest Profile

I can not stress enough how important it is to include those 2-3 keywords in your profile description. Remember, Pinterest is a visual search engine…

Let me say that again. 

Pinterest is a SEARCH ENGINE!!! 

That means it relies heavily on keywords to provide their users with the optimal experience to find what they are looking for. That means you need to include keywords in your profile so that pinners can find YOU!! 

Now don’t get me wrong, I don’t want you to flood your profile description with a bunch of keywords

Do.  Not. Do.  That. 

Please don’t do that. 

So, put a spark in your creative juices and come up with a beautiful, creative way to describe your business, in natural sentences, using keywords

Well that’s all for this week folks! 

If you followed all of these steps, you should have a perfect Pinterest Profile set up for your Pinterest Business Account. 

Next week we will talk about Creating The Perfect BOARDS for your Pinterest Business Account!

This has been week 2 of the Creating The Perfect Pinterest Business Account series! Again, if you missed week 1, you can go here and read about how to set up your Pinterest business account. 

Hop on over to Instagram and tell me in the comments if you successfully set up your Pinterest Profile. 

Also, please pin me on your Pinterest business account, I’d sure appreciate it. 

Want Help Planning Your Pinterest Pinning Strategy?

Schedule a Pinterest Strategy session with me here. I’d love to help. 

Read More
Pinterest Raquell Barton Pinterest Raquell Barton

What is Pinterest Marketing

Pinterest was created to drive organic traffic back to your website to help increase awareness of your brand or business. If you are a small business owner, creative entrepreneur, or blogger using Pinterest to market your business is a must! Read this blog post for the “ultimate” Pinterest marketing strategy that will help you grow your business.

Affiliate Disclaimer: This blog post may contain affiliate links where I earn a commission if you sign up through them. However this in no way affects my recommendation. If I recommended it, I have actually used this tool and highly recommend it.

Pinterest marketing is using Pinterest as a tool to increase awareness about your business. Pinterest marketing is not just for bloggers. It’s also for small business owners, entrepreneurs and online business owners who want to increase their online presence. Pinterest was created to drive organic traffic back to your website to help increase awareness of your brand or business.

Pinterest is a search engine, but it is unique in that it is a visual search engine that allows users to share visual content, similar to Instagram. However, every Pin can be linked back to your website or other content. It doesn’t matter what product or service you are selling, you can always use Pinterest to make more people aware of your business and lead them to buying from you.

Pinterest users typically use the platform to save ideas and products they want to  remember or come back to later. Pinterest is for planners. Planning for Christmas. Planning for Thanksgiving. Planning for a Trip. Planning for a party. 

You get the picture. 

Pinners use it to bookmark articles or blog posts they want to read later. 

Pinterest is for inspiration, research and buying!

When you use Pinterest for marketing, the idea is to tell your followers that YOU are the go-to business to find useful and reliable information.

So, let’s get down to it. 

SVS Pin Marketing1.pngSVS Pin Marketing1.png

I am not going to reinvent the wheel. There are a LOT of other bloggers who have already written great articles about how to do a lot of these things so if you need help in setting any of this up - go read their blog post (it will be linked) and then come back here to finish up reading so you don’t miss any of these valuable steps. 

15 Strategic Ways To Market Your Business On Pinterest

  1. Set Up Your Pinterest Business Account

  2. Claim Your Website

  3. Determine who your Pinterest audience is.

    1. Ask yourself these questions: Who is my ideal client? What are they looking for on Pinterest? Who do I want to serve? 

    2. Once you answer these questions, use this as inspiration when you create your boards, products, blog about, and what you Pin on Pinterest. 

  4. Get familiar with Keywords (SEO for Pinterest)

    1. Research keywords

    2. Add keywords to your pin titles

    3. Add keywords to your descriptions

    4. Add keywords to your image file names before uploading 

  5. Create Pinnable Images

    1. Pinterest images should be long and narrow to take up the maximum amount of visual space and get noticed! I use Canva to create my pin images. They are 735 pixels by 1102 pixels. 

  6. Create 10-20 Pinterest Boards

    1. Think about your business and come up with a minimum of 10 boards you can create. Ideally, you should have 20 but if you can come up with 10, you should be good to get your account started. 

    2. Use keywords in your board titles and make sure you select a category for each board to help people find it and so Pinterest will recommend your board as well.

    3. Inside each board, you want to pin a minimum of 10 pins. Those first 10 pins on the board should be top quality and evergreen in nature. In addition, the first pin you pin to the board should be a blog article written by you or a link to one of your products. But always remember, these pins should be relevant, valuable, and useful

  7. Enable Rich Pins

    1. There are five types of Rich Pins: movie, recipe, article, product, and place.

    2. When you apply for Rich Pins, it gives you real-time information about your pins which helps you direct more people to your site.

  8. Pin YOUR Content

    1. Use keywords in your descriptions. 

    2. Link your pin back to your website or blog

    3. On your website, include a pinnable image on each blog post

  9. Repin others Content

    1. Remember the goal of YOUR board is to make sure your users know that YOU are the go-to board for relevant, valuable, and useful content. This content should include yours AND others.  

  10. Share your pins and boards on your other social media. 

  11. Post frequently 

    1. You should post between 5-30 new pins to your boards every day. This means your own unique content and repinning the content of others

    2. Warning! Do NOT pin all 30 new pins within a 5-minute span. Spread your pinning throughout the day. You can use a schedular like Tailwind to help you with this. 

    3. Click this link and get a free month of Tailwind. (This is an affiliate link. That means I will receive a small commission at no extra cost to you.

  12. Follow other boards in the same niche

  13. Watch your analytics (Pinterest, Tailwind and Google). 

    1. If you have not set up Google Analytics for your website DO IT NOW!! Google Analytics gives you a really good measure of who visits your website. 

  14. When you’re ready, try using Promoted Pins

  15. Use a Call To Action Pin

    1. Just like a call to action on a social media post, include a call to PIN. For example: pin this for later!

There you have it! If you’ve read to the end of this blog post and followed all of these steps AND read the other blog posts/pages I’ve linked, you should be all set to market on Pinterest. However, if you have read through all of this and you still feel overwhelmed, please reach out to me and I would be more than happy to set up your Pinterest Business account and/or Tailwind to get you started.  As a Pinterest VA (Manager) I provide a one-time fee for Pinterest and Tailwind set up and I also provide monthly management services. You can see my prices here

See you on Pinterest! 


Xoxo

Raquell

Read More
Blogging, Pinterest Raquell Barton Blogging, Pinterest Raquell Barton

Keyword Search Using 4 Easy Tools

Anyone can start a blog. But if you want a blog that’s going to generate traffic, leads and email subscribers, and increase your blog income, you’ve got to blog strategically. Knowing how to keyword research will help you leverage what your target audience is already searching for and drive traffic to your blog.

Anyone can start a blog.

Anyone can use Pinterest.

But if you want to increase the chances of people finding your content or products on Pinterest, you need to up your keyword game! Keyword optimized blog posts and descriptions are important if you want to generate traffic, boost your leads and email subscribers, and increase your income. You have to blog strategically, write your blog posts, and write your descriptions around the keywords your audience will use when they Google information related to your brand or niche.

So, how do you find out what these keywords are and the right ones you should embed into your blog posts and product descriptions.

Being doing keyword research! 

Do you know how happy that word makes me. 

Research

I’m a high school librarian so doing any kind of research is my JAM!!!

Keyword research helps you target what your audience is already looking for. The keywords you use will help drive traffic to your blog/website/products. Using targeted keywords ensures your posts and your descriptions are attracting your ideal customer or client. Learning a few simple research tricks will help your blog or website immensely. 

So let’s dig in! 

Finding Keywords.pngFinding Keywords.png

Use Pinterest To Find Keywords

Always remember that Pinterest (just like Google) is a search engine. It’s a visual search engine, but a search engine nonetheless. When pinners login to Pinterest, they are searching use keywords and key terms. 

For example, let’s look up discovery call. When I type discovery call into the search bar, I get these results. 

Discovery Call.jpgDiscovery Call.jpg

These words and phrases are “keywords” people have used to search on Pinterest.

Let’s try one more.  How about virtual assistant?

virtual assistant.pngvirtual assistant.png

All of those colored tiles are what a pinner can use to narrow their search on Pinterest, which means these are MORE keywords for you to target. 

  • Become a virtual assistant

  • Virtual assistant training

  • Virtual assistant services

  • Virtual assistant tools

  • Virtual assistant welcome packet

With each colored tile you can click on it to narrow your search or narrow down into your niche to make your keyword use more relatable to your target client. Use Pinterest to help you narrow down your keywords for your ideal audience and use these keywords in your descriptions, blog post titles and interspersed in your blog posts.

Use Google’s Related Words

Have you ever noticed that when you do a search on Google you get a list of related words? If you’ve never noticed, do a search, then scroll all the way down to the bottom of the screen and you’ll see something like this. 

keywords.PNGkeywords.PNG

You can use this list of related keywords/terms to add to your descriptions and blog posts. 


BONUS Keyword Search Tools!!!

Soovle.PNGSoovle.PNG

Have you ever heard of Soovle? 

Soovle is unique in that it will give you a list of the top keywords and phrases from several different search engines like Google, Bing, Yahoo, Amazon, and Wikipedia. I find it very “broad” but if you niche down or use a phrase, you can get really specific and probably find a good list of key words to start with. 

Keywords everywhere.PNGKeywords everywhere.PNG

Install Keywords Everywhere

Keywords Everywhere is a browser add-on that can be installed on Chrome or Firefox. It’s perfect for keyword search because it automatically shows up on the right side of your screen when you do a Google search. It shows you monthly search volume, cost per click and competition data of keywords on multiple websites.

Try them both out!

Well there you have it. FOUR different ways you can implement keyword searches. I hope these tools help.


Xoxo

Raquell

Read More
Pinterest Raquell Barton Pinterest Raquell Barton

5 Ways To Add A Pin To Pinterest

Are you a small business owner or entrepreneur new to Pinterest? Are you an aspiring Pinterest Manager still learning tips and tricks? Did you know there are 5 ways you can add a Pin to Pinterest? This blog post details five different ways you can add a pin to Pinterest.Find out now!

Are you a small business owner or entrepreneur new to Pinterest? Are you a new Pinterest Manager? Did you know there are 5 ways you can add a Pin to Pinterest? 

Let’s check them out! 

Pinning Images On Pinterest).pngPinning Images On Pinterest).png

Install the Pinterest Browser Extension On Your Computer. 

See Pinterest directions here

After you install the extension, you can pin directly from your blog or product page by going to your blog or product page and simply clicking the pin it button on the image to add the image to Pinterest. A pop up box will appear and you can add the pin to any board! It will automatically attach the correct URL (website address) to the pin image but you will need to add a description.

RELATED: How To Create Clickable Pin Images With Canva

Create A Pin In Pinterest From The Home Feed

When you login to Pinterest you'll be directed to your home feed. Your business name and profile picture will be on the left side of your screen. Underneath the business name you'll see your monthly viewers and monthly engaged viewers. You will also see 2 buttons - CREATE PIN AND PROMOTE. Click on CREATE PIN.

A pop up box will appear. After that you can upload the image from your computer to Pinterest. Add the website address, a wonderful description and hashtags. Select the board you want the pin to be added to and then click PUBLISH!

5 Ways To Pin Images On Pinterest.png5 Ways To Pin Images On Pinterest.png

Create A Pin In Pinterest From The Home Feed #2

When you login to Pinterest you'll be directed to your home feed. On the TOP RIGHT you'll see your business name and profile picture. To the RIGHT of your business name there is a RED PLUS sign. Click on the PLUS sign and you’ll see CREATE PIN and CREATE AD. Click Create Pin. 

A pop up box will appear and once again, you can upload the image from your computer to Pinterest, add the website address to it, a great keyworded description, and hashtags. Select the board you want the pin to be added to and then click PUBLISH!

RELATED: How To Strategically Use Hashtags On Pinterest

Create A Pin From Your Pinterest Boards

When you login to Pinterest you'll be directed to your home feed. On the TOP LEFT you'll see your business name and profile picture. Click on your PROFILE PICTURE. It will direct you to your Pinterest profile page. You will either land on an overview of your page OR the pins page. Underneath your profile description there are seven categories in light grey. If you hover over them you can click on them. Click on the category that says BOARDS. 

You'll now see all of your Pinterest boards. Scroll until you find the board you want to pin to and then click on that board. In the top right corner you will see a GRAY PLUS SIGN. You will then see ADD SECTION and CREATE PIN. Click CREATE PIN.

A pop up box will appear and once again, you can upload the image from your computer to Pinterest, add the website address, an awesome keyworded description and hashtags. Because you are creating the pin “directly” inside the board, all you have to do is click PUBLISH. 

Easy Pinterest Pinning Tips.pngEasy Pinterest Pinning Tips.png

For Tailwind Users Only - Create A Pinterest Pin With Tailwind

Login to your Tailwind account. Click on the PUBLISHER button on the far left. Once you see the options appear underneath it, click on DRAFTS. You will now see your provisional schedule on the far RIGHT. Just above the schedule you'll see the option to CREATE A NEW PIN. Click on CREATE A NEW PIN. Upload your pin image from your computer and wait for your draft section to appear. 

Want To Try Tailwind Free For A Month?

Choose the board(s) you want the pin to appear, write a slamming keyworded description, add the pin to your tribes and or smartloops, and add the correct URL at this point (a direct link to your product or blog post). This is a really important step because you want the pinner who clicks on your pin to go directly to your product or the blog post you want them to read. If you don't update the web address you'll be sending pinners to the homepage of your website and they won’t like it. They may not decide to hunt to find what they were actually looking for. Once you’ve added everything, click ADD TO QUEUE.

And that’s it my fellow pinners! 5 Ways you can add a pin to Pinterest.

Xoxo

Raquell

Read More
Pinterest Raquell Barton Pinterest Raquell Barton

4 Things You Must Include In Your Pinterest Strategy

Creating a Pinterest marketing strategy might sound really stressful. Not only that, when you read other peoples blog posts, it sounds like something everyone has. But, the key to success is all about finding the strategy that uniquely works for you and your business. You want an efficient Pinterest strategy for your business. The thing is, every Pinterest strategy is different, and it may change until you find your sweet spot which could take anywhere from 6 months to a year. But, in this blog posts I give you four tips that EVERY Pinterest strategy must have to help you grow your Pinterest. #pinterest #pintereststrategy #skyrocketvirtualsolutions

Deciding to use Pinterest as part of your marketing strategy is a big step and a huge commitment. But don’t treat Pinterest like you treat your other social media accounts because Pinterest is NOT a social media platform. 

Pinterest is a visual search engine. 

However, just like your other social media accounts, you need to have a Pinterest strategy. And it must be individualized for YOUR business. What works for someone else might not necessarily work for you. Also remember that finding the right strategy, implementing it, and seeing the results, take time. Sometimes as long as 6 months to a year. But it is possible to increase the traffic to your website by being consistent on Pinterest. 

There are few must do strategy techniques you need to include in your strategy. 

Pinterest Strategy.pngPinterest Strategy.png

Optimize your Pinterest profile. 

Make sure your profile picture matches all the profile pictures on all of your social media. Update  your profile description with keywords that will let pinners know exactly what you do and who you are. You want your followers to recognize your brand across all of your social media AND Pinterest. 

Make sure Pinterest boards match your niche. 

Take a look at all of your boards and make sure they are relevant to your business. Get as specific to your niche as possible. If the board is not on topic with your niche, you don't have to delete it, just make it secret so you'll still have access. In addition, Make sure at least 1-2 of the boards you create correspond with the name of your business. 

Pinterest Strategy1.pngPinterest Strategy1.png

Create at least 3-4 Pinterest pin templates that you can use over and over. 

The images you choose and the pins you create are what draws the eye when pinners are scrolling down their Pinterest feed. The images you choose should be relevant to your niche and the pins you create should be designed with your brand in mind. Use your brand colors with every pin you create. Create at least 3-4 pins branded with your logo and/or brand colors so you can back to them over and over to create your pins AND so your followers and new pinners who find you know that when they see YOUR pins, they know when they click through to your website they will receive valuable information or will be purchasing a valuable product. Pin images should have a 2:3 ratio (600x900) and be easy to read. 

Use keywords when you pin on Pinterest, in your descriptions and your hashtags.

Keywords are extremely important on Pinterest. Keywords help you connect with your ideal client and/or ideal pinner when they are searching on Pinterest. Keywords are what they use to find you. Include keywords specific to your niche in your profile, profile description, description of your pin, with your images, and in your hashtags

There’s a lot more to creating a Pinterest strategy than these four tips but these four are definitely a must when you begin your strategy. Your pinning strategy itself may change, but these four tips will remain the same and are a must for your Pinterest pinning strategy. 

Xoxo

Raquell

Read More
Uncategorized Raquell Barton Uncategorized Raquell Barton

How To Strategically Use Hashtags on Pinterest

Have you started using Hashtags on Pinterest? Unlike other social media, there is a strategic way you should use hashtags on Pinterest. In this blog post you will read about three specific ways to use hashtags to grow your reach on Pinterest and find out how to increase your chances to show up in the search feed.

Have you started using Hashtags on Pinterest?

It's awesome feature that Pinterest has released and it helps Pinterest users find content. The goal of hashtags on Pinterest is so you’ll have a better chance of having your pins show up in a search feed which gives you a broader audience. 

When using hashtags on Pinterest remember that unlike Instagram hashtags, Pinterest hashtags are used to help users SEARCH TERMS to find content. If you're a wedding photographer then using #weddingphotography would work well for you but using #photography might not be specific enough. Also, Pinterest hashtags are topic specific. You wouldn’t use slang phrases to search on Pinterest. 

SVS Pin Hashtags1.pngSVS Pin Hashtags1.png

How Do You Choose Which Hashtags to Use on Pinterest?

1. Find 1-2 broad hashtags

2. Find 1-2 niched hashtags

3. And if you are looking for work from local businesess, don't forget LOCAL hashtags.

The mix of broad hashtags (related to the topic or general category) and niched hashtags (focused to specific content) will help tell Pinterest and pinners looking for content what your content is about and that it should be distributed into the feed after someone searches for it. Also, although you can use up to 20 hashtags on Pinterest, I suggest using only 3-5 because hashtags can eat up your allowed number of characters in your description. 

How do Pinterest Hashtags Work?

Hashtags are used to search for the freshest pins. This means the most freshest (recent) content uploaded to Pinterest will be shown in the search feed first and move down as more content is added so you want to be very strategic with your hashtags, and your description by using keyword rich sentences and phrases. Your description and your hashtags should complement each other.

You can search for a hashtag two ways: by clicking on a hashtag in a pin description or typing it in the search bar. 

At the moment, you can only use hashtags in your pin descriptions. Hashtags are really helpful in evergreen content (#homedecor) and time specific content (#backtoschool). You can also “brand” your pins with a hashtag. For example, whenever I pin, I use the hashtag #skyrocketvirtualsolutions.  

SVS Pin Hashtags4.pngSVS Pin Hashtags4.png

Where Should You Put Your Pinterest Hashtag? 

Place your hashtags are the end of your pin description. You want pinners to read your description “first” before getting to your hashtags because, again, the goal is to get the pinner to click through and read YOUR content, not see a hashtag and click. If you put it at the beginning of the description, there’s a chance the pinner will click on the hashtag, get lost searching and never come back to your pin. 

I hope these tips helped!

Xoxo

Raquell

Read More
Pinterest Raquell Barton Pinterest Raquell Barton

How To Create Clickable Pinterest Pins

Creating clickable pins are a necessity when using Pinterest for marketing. Use these 5 tips to learn how to create viral pins using Canva. Your Pinterest marketing strategy has to include creating images on a regular basis, but for the non-creative, it isn’t always easy! There are so many styles and design tips you can become overwhelmed. So to help you nail down your strategy, use these five tips to help you create clickable Pinterest pins.

**This blog post was updated on 1-20-2022


In today's blog post we're going to delve into the wonderful world of pin design.

In this blog post you will learn:

  1. The correct image size to pin

  2. How to create a viral pin

  3. How many pins to create for each product/blog post

  4. How to use fonts, color, and graphic images to create viral pins

  5. Which design program do I use to create pins

5 Tips To Create Clickable Pinterest Pins

Let's talk Pinterest image sizes! ⠀

The ideal size for a vertical pin should be 735 x 1500. Pinterest encourages pinners to use a 2:3 ratio for pin images.⠀

The following sizes are ideal: ⠀

1000px X 1500px or 735 x 1500 (regular pins)

1080 x 1920 (story pins)⠀

Don't go smaller than 600px X 900px because you don't want the images to be distorted.⠀

Creating Viral Pin Images

When you create Pinterest images, there are several goals you want those images to achieve. 

They should STAND OUT in Pinterests’ Smart Feed

They should be LEGIBLE and EASY to understand. 

They should ATTRACT your target audience. 

They should ENTICE people to click through to your website. 

Are you wondering how to design a viral pin? Follow these 5 basic rules. 

  1. Use a strong sense of HIERARCHY to draw the reader’s eye to your content. 

  2. Use ample WHITE SPACE to promote a sense of order and space for the reader’s eyes to breathe.

  3. Use CONTRASTING COLORS so your pin is easy to read.

  4. Use IMAGERY that relates to your content. 

  5. Use your BRAND colors on your pin to establish trust with your viewers and so they’ll become used to knowing what content belongs to you. 

How Many Pin Images Should You  Create

If you're new to Pinterest and not sure how many pins to create...here's a quick tip. ⠀

When you create a new product or write a new blog post it's important to create multiple pin images to market your content. When you create your images, remember to create AT LEAST 2-3 pins per product or blog post because different pin images will appeal to different audiences and sometimes the text, background image, and colors you use on one pin may stand out more to your ideal client. ⠀

Creating multiple pin images is a great Pinterest marketing strategy. ⠀

How To Use Fonts, Colors, and Graphics

When it comes to pin design there are several things to keep in mind: color, fonts, and graphics. 

When it comes to color it is a good idea to stick to your brand colors when designing pins. If one of your brand colors is not bold or bright, consider adding one bold and bright color that will stand out on your pins. 

When you decide on a font to use don’t use a font that is hard to read. There are lots of pretty fonts so don’t go down that rabbit hole...pick one easily legible font and one “pretty” script font that will stand out on your pin to pair with your bold and bright color. Even when you pick a pretty script font -  be sure it’s easy to read as well.

Graphics are a very important part of your pin image. They make a big difference as to whether or not a reader’s eye becomes attracted to your pin and enticed to click through. Choose an attractive graphic image that is of high-quality, minimal background, and does not use human faces. A couple of good places to download free stock images is Pexels and Unsplash. Make sure somewhere on your pin you also include your URL or your logo. At the top or bottom is an ideal location to place it.

Use Canva to Create Your Pin Images

If you’re new to creating pin images and you don’t want to pay a monthly subscription fee, Canva is a great program to use. They also have tons of Pinterest templates you can choose from. 

I hope these tips helped. And if you really found these tips helpful, I’d appreciate it if you save and share these pins with others.

Go start pinning!

Xoxo

Raquell

Read More